SUPER SESSION:What is Selfcare?

Dave Farmer

Moderated by: Dave Wendland Vice President, Strategic Relations, Hamacher Resource Group Panelists: Patrick Spear President & CEO, GMDC Marcus Whitney CEO & Founder, Health:Further Scott Melville President & CEO, CHPA;

Selfcare Shopper Experience of Tomorrow: Imagine if…

Dave Farmer

A culmination of everyone’s ideation and feedback during the Selfcare Summit, we visualize the in-store possibilities. Crowd-sourced by you, we planned and sketched our key findings into the ideal Selfcare journey. We’ll discuss the integrated the key touch-points, relevant technologies and how best to sell these ideas in moving forward. Key Takeaways: Learn the collective consensus on the ideal Selfcare …

Your Dietary Supplements Aisle – Walking the Line for Success

Dave Farmer

The dietary supplement category is growing: consumers are increasingly interested in self-care and strategies for wellness, so there’s plenty of opportunity in your supplement aisle. But supplements can also pose risks to retailers: how much do you know about the vendors whose products you sell? How much do you need to know? Does what’s in the bottle match what’s on …

Brain-Care: The Root of Selfcare

Dave Farmer

We need to create a new way of thinking to promote new models of behavior around selfcare. How do you connect “selfcare” across generations and cultures? Through the brain! Learn about the power of the brain and how buying decisions are influenced. Leigh Richardson Founder, The Brain Performance Center

Selfcare Benchmarking

Dave Farmer

Find out how new selfcare rituals in the lives of your customers are transforming how they spend vs. the traditional attitude of reactive care. In 2019, GMDC and AT Kearney conducted a survey, and there were many surprises that retailers and their trading partners need to know about in order to inspire new developments of offering, evolve their assortments, and …

The Power of Emotion

Dave Farmer

Emotion is the secret to engaging human beings in selfcare. Leveraging the power of psychology, Dr. Teri Murphy will uncover the keys to why people choose to participate in selfcare, the six subtypes of selfcare, and how to harness the knowledge of emotion to make the biggest impact. Teri Murphy Licensed Marriage and Family Therapist, Teri Murphy Counseling

Customer Transparency and Product Information

Dave Farmer

How do I improve the performance of my stores? What are my shoppers looking for? Should I bring in this new product? Consumers are empowered with more information than ever before and are looking for personalized product offerings to meet their specific wellness needs – making way to a new era of attribute-driven buying behavior. For retailers trying to navigate …

Category Approach to Naturals: Vitamins/Supplements

Dave Farmer

The market is evolving as more and more consumers want transparency in labeling and products. It’s a conscious choice, starting with the foods they eat, the products they use, the activities they do, where they shop, their social responsibility and how their choices affect the environment and decisions they make, not only for themselves but for their family. Vitamin and …